Latest Google Algorithm Updates

2020 has been an active year for Google’s algorithm. There have already been two core updates including one in January,

May and June.

There is no official statement from Google about the update. Google rarely provides information about their algorithm.

Large ranking changes were first reported on August 15th by webmasters and keyword trackers like the SEMRush Sensor.

Many wondered if this was another indexing issue like the one that occurred less than a week before on August 10th.

This glitch in Google algorithm has largely disrupted ranking for many sites.

What sites were majorly impacted?

Webmasters and rank trackers reported both ranking increases and decreases for several different types of sites.

The categories of sites that experienced the largest ranking deviations include:

Massive changes in Snippets:

Increase in search results that include featured snippets. The number of search results containing featured snippets

has been on the rise over the years. This is the outcome of Google’s constant effort to make information more

accessible to searchers.Since featured snippets provide direct answers to queries,

they can also serve as responses to voice searches.

What is Snippet in SEO?

The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page.

The con2wqqwAwqwWtent of a snippet matches parts of the search query and

you'll see your keyword highlighted in the snippet description.

What is meant by featured snippets?

Featured snippets are selected search results that are featured on top of Google's organic results below the ads in a box.

Featured snippets aim at answering the user's question right away (hence their other well-known name, "answer boxes").

Being featured means getting additional brand exposure in search results

Conclusion:

All Google algorithm updates can be looked at as an adaptation to search behaviour.

Each featured snippet is a step toward providing more quality, relevant results based on how people are searching.

Lia infraservices Digital Marketing specialist in SEO Service follows the latest changes in the Google algorithm and

keep the relevance of your keywords on top of Search engine result page.

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